Bournemouth University invited me to design and illustrate a white paper on Human-AI collaboration for their recent research project Shared-posthuman imagination: Human-AI collaboration in media creation.
The 140 page report needed illustrations throughout, a coherent colour palette and accessible layout design. I designed a series of illustrations of analogue objects representing the creative industries discussed in the report, to give a visual representation of physical tools being replicated by AI, and used paint textures to give an analogue feel.
Here's a brief extract - read the full report and download the PDF here.
'The UK creative industries contribute over £124 billion to the UK economy annually and account for more than 5.7% of the total UK Gross Value Added (GVA).1 Yet, there are feelings of uncertainty regarding what impact generative AI tools like ChatGPT, Midjourney and Suno are going to have on the creative industries. Undoubtedly, generative AI is revolutionising media production, changing the parameters of what constitutes creativity, authorship and ownership in unprecedented ways. Now more than ever, users of generative AI can produce stories, scripts, images, music and even entire films simply by prompting widely available, often freeto-use AI models that have been trained on large datasets through machine learning processes. While the capabilities of generative AI tools to perform these tasks to a human-level quality are, in some instances, still limited, they nonetheless bring with them a series of moral, ethical and legal challenges that need to be addressed as a matter of urgency. At present, there currently exists little in the way of guidance, regulation and recommendations for best practice regarding how to integrate generative AI, specifically, into UK media production in a responsible and ethical way. Hence, this research emerges as a timely intervention into the creative industries by assessing the limitations and opportunities of using generative AI in media creation.'
Shared-posthuman imagination: Human-AI collaboration in media creation. Ruszev, S., Rogers, L., Gurgun, S., Stockton-Brown, M., Gee, M., Davis, T., Yang, X., Griffiths, C., Zhang, K., Cheng, B., Slaymaker, J. and Prajitna, S., 2024. Shared-posthuman imagination: Human-AI collaboration in media creation. Technical Report. Poole: Bournemouth University.